SADOA

SADOA is a purple prickly pear liqueur crafted in Mexico — bold, minimal, and deeply rooted in the landscape that inspired it.

The challenge was to create a brand that felt raw yet refined. Something unexpected, but intentional.

We built a visual identity around contrast: deep color, negative space, and silence as design. The result is a system that feels as grounded and striking as the product itself — across label, packaging, and social presence.